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Tuesday, February 3, 2015

New forklift website offers better user experience to Niagara region

LucasLiftruck; a company rooted in the Niagara community for over 75 years and in the Lucas family two generations, has a new website. Not unlike how industry built up around their small but determined garage in the 40’s and 50’s, Lucas expects to see increased interest through improved navigation and SEO efforts with their latest website property.

“Supplying and serving the Niagara and Hamilton regions’ material handling needs through quality products, people and services has been our pleasure.” Explains Ted Lucas, Owner, “Now we've designed a new, user friendly version of our website to make it easier for our current and prospective clients to find exactly what they’re looking for online.”


The simple and attractive layout highlights the brands Lucas carries with links to each for more information. The top menu offers the most commonly searched for pages creating a more intuitive experience for the user, while each page features a call to action; allowing visitors to effortlessly contact a material handling professional for anything from forklift parts, financing, forklift rentals, accessories, operator training classes, lift truck sales and the company blog. The right end of the top banner rotates through an assortment of available product, to offer a quick visual of the selection Lucas Liftruck offers its customers.

The Authorized Stärke Dealer banner allows visitors to recognize that Lucas Liftruck only represents the very best in material handling equipment, and can rest easy when purchasing products or services through our full-service dealership.

LucasLiftruck has been a partner in the Niagara region since 1939, and they expect to be here another 75 years; serving the community where they were established and have grown alongside. 

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